Stressing the Importance of Logo and Trademark Protection

Mars, Incorporated needed to create a corporate video to educate their employees about the importance of logo and trademark protection. The best way to quickly teach this complex lesson was by example. We created a fictional product and followed it through the required litany of steps from conception to launch. The technical highlights of this video include: the script, the animated 3D Snickers bar, the faux Time Square billboard, and moving bus billboard.

Trademarks: Use 'Em or Lose 'Em