BioreclamationIVT participates in multiple trade shows each year and wanted to explore new ways to engage with their attendees on the show floor. The solution most suited for their technical audience was a custom iPad application to be used as both a resource center and an interactive quiz.
The resource center serves as an immediate way to preview and distribute from their library of PDF files. This includes pinch-and-zoom functionality to easily focus on the details in their research posters. If the attendee wants a copy of the PDF file, we programmed the functionality allowing attendees to select and email themselves directly from the show floor. The information arrives as a personalized, HTML formatted, BiocreclamaitonIVT email.
The interactive quiz offers a fun way for BioreclamationIVT to challenge the doctors’ knowledge about their field and the products BioreclamationIVT offers.
For CRM purposes, all contact information and PDF selections entered into the application are saved locally on the iPad and can be exported to a database at the end of each day or the end of show.
BioreclamationIVT is a worldwide provider of biological products to life science and pharmaceutical companies. They specialize in control and disease state matrices manufactured from human and animal blood, plasma and serum, which are used in drug discovery, compound development, clinical and research diagnostics.