Coordinating Website and Email Marketing Campaign

We rebuilt the Westchester Triathlon website to showcase their annual triathlon events, inform their participants, promote their charities, and support their sponsors. By designing intuitive layouts, the participants can easily research the races and register for the event. We included links to maps and photos of the race course as well as instructions, directions, and photos throughout the website.

With so many charity and sponsor logos represented throughout the website, adding uniformity to their layout, rollover effect, and click-through function was imperative in making the site attractive as well as functional. The back-end functionality also offers simplicity and flexibility in adding and updating the sponsor logos which adjust each year.

We created a dedicated section featuring the charities they support including: descriptions, contact information, and links to their respective websites. 

Promoting the Westchester Triathlon relies heavily on email marketing so this project included the design of a Constant Contact email template to match the new graphic style of the website. From graphics and photos to colors and fonts, we designed an updatable email template which can be easily repurposed for all their event marketing.

The Westchester Triathlon Committee is a nonprofit organization whose purpose is to organize an annual triathlon through which they support six unique charities. In total, they organize three types of triathlons over one weekend: an Olympic length, a Sprint, and a Kids triathlon. Promoting the event and attracting sponsorship is critical to their success.