As part of our website strategy and development process for Unitex, we determined the best method for presenting their distinct array of services was to produce a five-part video series. We brought new life to their brand by adding a dynamic logo animation to the introduction of each video we produced. This unique branding also added continuity throughout the video series. These videos were positioned throughout the website to complement their related topics.
Unitex runs a massive operation including 11 processing facilities across three states servicing an array of clients 365 days a year. We needed to present the massive scope of their operations through the unique lenses of different client types. Their large hospital clients have different needs than their ambulatory and private practice centers who have different needs than their long-term care facilities.